Not your average resume.
create
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connect
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collaborate
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create 〰️ connect 〰️ collaborate 〰️
Breaking free of the confines of a traditional resume, because why look at a Word doc — when you can look at this?
Keep scrolling for credentials, or stop here to get to know each other.
Let’s talk shop.
First up - work experience.
Sunday Riley, Modern Skincare
2019-Present
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o Managed content calendars, ensuring a consistent brand voice.
o Long and short form video editing using Adobe Premiere Pro, DaVinci Resolve, and CapCut for social and digital content.
o Crafted creative briefs and audience positioning for new product launches, resulting in engaging and culturally vibrant content offerings for the audience.
o Led cross-functional projects, working closely with marketing, influencer relations, design, product teams, and external partners to meet strategic objectives.
o Monitored and measured the impact of editorial content, utilizing data-driven insights to continually refine the social and editorial strategy using KPIs.
o Ran community management and loyalty program, creating a devoted community of brand obsessed clients.
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o Developed and executed comprehensive marketing and social media strategies to enhance brand visibility and engage the target audience.
o Collaborated with cross-functional teams to create innovative ways for clients to experience content, fostering an inclusive and empowered community.
o Develop and implement engagement and listening strategies to grow and nurture an active and passionate online client base.
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o Ranked as the #1 Sales Specialist for sales performance in Southern California
o Expertly understand and communicate science-based product knowledge to educate clients, creating a lasting relationship and increasing sales targets.
Selected Projects for Sunday Riley
Successfully executed a high-impact Bus Tour, consisting of over 35 strategically planned events aimed at driving sales, enhancing community engagement, and fostering unwavering brand loyalty.
Created content for the tour that brought in 1M video views and increasing the average net follower count by 319%.
Bus Tour
Executed a series of quarterly product launches across diverse retail channels, resulting in substantial revenue growth, increased market share, and strengthened retailer relationships.
In my time at Sunday Riley, I have been a part of 9 product launch campaign strategies and cross-collaborated with all branches of the digital marketing and product development teams.
Quarterly Product Launches
‘Good Genes’ Global Influencer Activation
Assisted in the coordination of an extensive influencer activation involving over 60 celebrities and influencers across multiple regions for a global marketing campaign, effectively amplifying the campaign's reach and impact.
Effectively increasing brand reach by 450%, and driving significant traffic to online storefront.
Actively created on trend and engaging content that performed at a 200% increase to previous or alternative content.
Familiar with content creation platforms such as CapCut, Canva, DaVinci Resolve, and PhotoShop.
Expert in social native editing platforms such as Instagram, TikTok, and Facebook.
Deep understanding of content scheduling, using platforms such as Meta Business Suite, Dash Hudson, Sprinklr and Sprout Social to create effective marketing and run paid ads in the most effective way possible.
Content Creation
Ulta Beauty
2018-2019
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• Led and inspired a team of retail staff, providing guidance, training, and support to ensure high-performance levels.
• Managed inventory control processes, optimizing stock levels, and minimizing overstock or shortages.
• Generated reports on sales performance, inventory turnover, and other key retail metrics, providing analysis for informed decision-making.
Freelance Copywriting Work
Social Marketing Strategy by day — freelance writer by night. Let’s take a look at the work I do in my free time.
Long-format blogs that optimize S.E.O. and create community through understanding diverse real estate markets.
Conveying interpersonal skills and work ethic for freelancers to attract clients.
Understanding brand voice and product knowledge while establishing a loyal community of clients that are brand-obsessed.
Let’s cut to the chase — you’re here to learn what I’m good at.
Don’t worry, I’ve made a list of what comes easy to me for your viewing pleasure:
Skills
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Take inspiration from the world around us, get feedback from the numbers. Through the use of KPIs we can devise and execute strategies for enhanced brand visibility and engagement.
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Managing content calendars and optimizing content across various platforms takes a lot, but I love the problem solving and strategizing that makes the pieces fall into place.
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Creative briefs are the name, and content ideation is my game. Skilled in creating engaging and culturally relevant content for brands to stay on trend and further solidify brand identity.
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Can’t seem to stay on trend? No problem.
6 Years the social media marketing world helped me sharpen my skills and learn along side the ever-changing algorithms that business are subjected to in the social sphere. Combined with my creative skills and desire to continually learn new edting software and platforms - stagnant socials are a thing of the past.
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Just like your favorite color coded calendar, I like to keep things organized and ahead of schedule. Nothing feels better than a clear schedule and concise to-do list to keep the ball rolling, and to keep team members on track.
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I love people. My ability to build and maintain positive relationships with team members, clients, and stakeholders is something that comes from my firm belief that we create better when we’re connected.
Education
Oklahoma State University
Bachelor of Arts and Sciences - Spanish
The Missing Pieces
Languages
English - Native proficiency
Spanish - Conversational Proficiency